Principles of Marketing (Record no. 26348)
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000 -LEADER | |
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fixed length control field | 00462nam a2200181Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | NIELib |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211019s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8120307046 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8001 |
Item number | KOT |
100 ## - PERSONAL NAME (AUTHOR) | |
Personal name | Kotler,Philip |
245 ## - TITLE STATEMENT | |
Title | Principles of Marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 15th Ed.; |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Prentice Hall Of India, |
Date of publication, distribution, etc | 1991. |
Place of publication, distribution, etc | New Delhi: |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx, 712p.; |
Other physical details | ill.; |
Dimensions | 28 cm |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Lending Materials |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Lending Collection | Maharagama | Maharagama | Ground Floor | 2023-08-26 | 455.00 | 658.8001 KOT | 85709 | 2022-04-21 | 2022-04-21 | Lending Materials |