Principales of Marketing : A South Asian Perspective (Record no. 39131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NIELib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211019s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principales of Marketing : A South Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 Ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2010. |
| Place of publication, distribution, etc | New Delhi: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 552p.; |
| Other physical details | col.ill.; |
| Dimensions | 28 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management of Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Channels |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla Y. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Maharagama | Maharagama | Ground Floor | 2023-08-26 | 2242.00 | 658.8 COT | 154178 | 2022-04-22 | 2022-04-22 | Lending Materials | |||||
| Dewey Decimal Classification | Lending Collection | Maharagama | Maharagama | Ground Floor | 2023-08-26 | 2082.50 | 658.8 KOT | 153973 | 2022-04-22 | 2022-04-22 | Lending Materials |