How to use Advertising to Build Strong Brands 

 - London:  Sage Pub.,  1999. 
 - 394p.  23cm 
<br/><br/><label>ISBN: </label>0761912436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and public relations
<br/><br/><label>Dewey Class. No.: </label>659.1  / HOW