How Advertising Works 

 - California:  Sage,  1998. 
 - 358p.;  24 cm 
<br/><br/><label>ISBN: </label>0-7619-1241-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / HOW