Baker, Michael J. <br/><br/>
Marketing strategy and management 

 - 3rd Ed.; 
 - Hampshire :  Macmillan,  2000. 
 - xxvi, 542p.;  25cm 
<br/><br/><label>ISBN: </label>0333748565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAK