Rossiter,John R. <br/><br/>
Advertising Communications &  Promotion Management 

 - 2nd Ed.; 
 - Boston:  Mcgraw Hill,  1987. 
 - 640p.;  26 cm 
<br/><br/><label>ISBN: </label>0-07-053943-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROS