Wiechmann, Jack G. <br/><br/>
NTC's Dictionary of Advertising 

 - USA:  NTC Pub.,  1998. 
 - 222p.;  21cm 
<br/><br/><label>ISBN: </label>8176490040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.103  / WIE