Kotler,Philip <br/><br/>
Principles of Marketing 

 - 18th Ed.; 
 - New Delhi:  Prentice Hall Of India,  1999. 
 - xvi, 650p.;  ill.;  28 cm 
<br/><br/><label>ISBN: </label>8120314905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT