Cravens, David W. <br/><br/>
Strategic marketing 

 - Illinois:  Richard D. Irwin,  1982. 
 - xv,456p.;  24cm 
<br/><br/><label>ISBN: </label>0-256-02645-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>380.1  / CRA