Wilson, Richard M.S. <br/><br/>
Strategic Marketing Management : Planning Implementation and Control 

 - Oxford:  Butterworth Heinemann,  1992. 
 - xix, 644p.;  29 cm 
<br/><br/><label>ISBN: </label>0750603291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>General Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL