TY  - BOOK
AU  - Wilson, Richard M.S.
AU  - Gilligan, Colin
AU  - Pearson, David J.
TI  - Strategic Marketing Management : Planning Implementation and Control
SN  - 0750603291
U1  - 658.8 
PY  - 1992///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Management
KW  - General Management
ER  -