TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Agnihotri, Prafulla Y.
TI  - Principales of Marketing : A South Asian Perspective
SN  - 9788131731017
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Prentice Hall
KW  - Management of Marketing
KW  - Marketing Channels
KW  - Marketing
ER  -