TY  - BOOK
AU  - Kapil,Kanwal Nayan
AU  - Mukherjee,Jaydeep
TI  - Case studies in marketing
SN  - 978-81-317-5633-1
U1  - 658.8 
PY  - 2011///
CY  - India
PB  - Pearson
KW  - Marketing
KW  - Case Study
ER  -