TY  - BOOK
AU  - Boznak, Rudolph G.
AU  - Decker, Audrey K.
TI  - Competitive product development : A quality approach to.
SN  - 0195642805
U1  - 658.575 
PY  - 1993///
CY  - Delhi
PB  - Oxford University Press
KW  - New product development
KW  - Management
ER  -