De Chernatony, Leslie <br/><br/>
Creating powerful brands in consumer service and industrial markets 

 - 2nd Ed.; 
 - Oxford :  Butterworth Heinemann,  1992. 
 - xiii, 430p.;  ill.;  23cm 
<br/><br/><label>ISBN: </label>0750622407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Use of brands and trademarks<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / DEC