TY  - BOOK
AU  - De Chernatony, Leslie
AU  - Mcdonald, M.
TI  - Creating powerful brands in consumer service and industrial markets
SN  - 0750622407
U1  - 658.827 
PY  - 1992///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Use of brands and trademarks
KW  - Management
ER  -