Creating powerful brands in consumer service and industrial markets
De Chernatony, Leslie
Creating powerful brands in consumer service and industrial markets - 2nd Ed.; - Oxford : Butterworth Heinemann, 1992. - xiii, 430p.; ill.; 23cm
0750622407
Use of brands and trademarks
Management
658.827 / DEC
Creating powerful brands in consumer service and industrial markets - 2nd Ed.; - Oxford : Butterworth Heinemann, 1992. - xiii, 430p.; ill.; 23cm
0750622407
Use of brands and trademarks
Management
658.827 / DEC