Creating powerful brands in consumer service and industrial markets (Record no. 8096)

MARC details
000 -LEADER
fixed length control field 00554nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NIELib
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211019s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750622407
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number DEC
100 ## - PERSONAL NAME (AUTHOR)
Personal name De Chernatony, Leslie
245 ## - TITLE STATEMENT
Title Creating powerful brands in consumer service and industrial markets
250 ## - EDITION STATEMENT
Edition statement 2nd Ed.;
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Butterworth Heinemann,
Date of publication, distribution, etc 1992.
Place of publication, distribution, etc Oxford :
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 430p.;
Other physical details ill.;
Dimensions 23cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Use of brands and trademarks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mcdonald, M.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Lending Materials
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Maharagama Maharagama Ground Floor 2023-04-27 1807.00   658.827 DEC 133125 2022-04-20 2022-04-20 Lending Materials

Library Network, National Institute of Education (NIE) Maharagama

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